Tonic and Cloth

Values

About

Tonic & Cloth is an ethical and sustainable clothing brand with a heart for empowering women. Tonic & Cloth’s clothes are gentle on the body. Their trousers, shirts and dresses are designed to let your tummy ‘be’, while still bringing ‘the wow’ into your everyday looks.

Tonic & Cloth’s store and studio is located in Palmerston North, New Zealand and they partner with seamstresses and ethical brands from around the world.

All of Tonic & Cloth’s garments are either made in New Zealand or by Holi Boli in India.

Holi Boli provides a safe and welcoming working environment based on connection and empowerment. They teach women to sew, then provide opportunities for upskilling and for stepping into positions of authority. There is no slavery, child labour or human trafficking in either the manufacturing or fabric sourcing in India.

You can read more about Holi Boli here.

In New Zealand, they manufacture with their trusted supplier UMSIKO. They also make garments in-store in New Zealand - 'One of a Kind Wednesday' pieces, to custom makes and of course collection samples and small production runs.

In addition, the Tonic and Cloth store stocks a variety of items from:

All of these brands ensure that their workers are safe, empowered and well-compensated.

Made from beautiful, natural fibres the Tonic & Cloth collection is as kind on the Earth as is to people.

In India, Tonic & Cloth purchase GOTS certified organic cotton from Mehera Shaw, Herbal Fab and KG Denim, India to create their garments. For their New Zealand production, they use deadstock from a fabric wholesaler, which saves usable fabric from going to landfill.