Our Values
Shop your values
What does ethical mean to you? Empowering women? Caring for the planet? Giving back to a community? All of the brands in our directory ensure that their workers and suppliers have fair-pay and safe working conditions. But we also want to showcase brands that go the extra mile and share your specific values.
As you browse fair&good’s directory, look out for these symbols that show which values are championed by your new favourite brand.
Fair Labour
This value ensures that workers along the entire supply chain (including sub-contractors) are paid fairly, assigned reasonable hours, are provided safe environments to work in and their rights are upheld. Farmers are paid fair and stable prices for their crops. These brands absolutely DO NOT employ child, forced or trafficked labour.
Transparent
These brands are open and honest about the way they do business. They know their supply chains in depth. Their supply chains and workers’ rights are monitored (and audited and certified where possible), and openly documented for all to see.
Community
We all know it takes a village to create success… This value shows that a company supports the communities that support them. Whether they are showcasing goods made by skilled artisans and or sourcing crops from farmer co-operatives, these brands put communities and livelihoods first.
Gender Equality
A person’s gender should never stand in the way of their success. This value demonstrates that a brand is taking specific actions to empower women and girls.
Consistent
When it comes to creating a better fair-practice economy, one good act is not enough. This value ensures that a brand is consistently focused on putting their values first and spreading them into every aspect of their operation.
Inclusive
This value highlights brands that have a particular focus on social justice issues. They empower the disempowered by offering opportunities to people who may normally be excluded such as refugees, people with disabilities, or people who have previously been trafficked.
Giving Back
This value shows that a brand consistently re-invests its profits back into the community. There are many ways a company can give back, from operating as a social enterprise to community capacity building to fundraising for social justice causes and charities.
Eco Conscious
By taking care of our planet, we welcome a better future for everyone. This value ensures that a brand has practices in place that support a healthy environment, locally as well as globally. This may include using sustainable resources in their products, minimising waste or reducing their carbon footprint.