ABOUT US

At fair&good, we know that you want to find a simple way to make ethical shopping a part of your daily life.

Here, you can browse through curated brands that live up to your values, and link you directly to their page to shop.

From home goods and clothing to skincare and food, the brands on our site can cross off your entire shopping list, and you can feel good knowing that what you buy is truly changing lives.

Our Team

Our Co-Founder Susan has 40 years experience in development practice, academia and not-for-profit governance.
In reflecting on her experience, she concluded that development faces a glass ceiling caused by unresolved income inequality. The key to breaking through that ceiling lies in the purchasing power of Western consumers.
Sarah's travels to South Asia and the Pacific introduced her to the lives of workers in the developing world. Sarah struggled as a consumer to easily find brands which matched her values, motivating her to Co-found fair&good with Susan.
Sarah also manages our social media accounts.
Driven by a desire to contribute to a better world, Prasanna left the advertising industry to help purpose-led businesses thrive through their communications.
Prasanna is our Communications and Brand Relations Manager.
Well known and respected in the development community, Michelia was the Development Manager for Trade Aid for many years.
We are delighted she has joined the fair&good team as our Webinar Host.

fair&good was born out of a conviction that spending our money ethically is one of the most powerful tools we all have to bring about change.

Ethical trade is not just about fair wages and better work conditions – it’s about transforming lives and communities that need it most.

We want to connect you with the people who make your products, and tell their story. Every dollar we spend is a vote for the kind of world we want to see.

Together, let’s create a world where the products we use are made by empowered hands–by people who are paid fairly, treated respectfully and are given opportunities to improve their lives.

SUSAN, SARAH, & PRASANNA