General Sleep Store

Values

Founding Story

It all began when two friends, Bailey Meredith and Greta van der Star, were chatting about how wonderful it would be to have pyjamas that were made from natural fibres, designed well and looked good enough to wear to a friend’s dinner party.

Since their fireside chat in 2017, the duo have been running General Sleep Store, a luxury sleepwear brand with minimalist and sustainable values.

“Each piece in our collection is meticulously crafted by skilled artisans. The handmade and handwoven quality of our products ensures that you receive unique, high-quality items that stand out in both comfort and design.”

Fair Labour Commitments

General Sleep’s garments are hand-loomed by a community of artisan weavers in Southern India, who are paid a living wage and supported through ongoing work. 

Dedicated to preserving the centuries-old craft of hand-loomed fabrics, Bailey and Greta make frequent trips to India to ensure that their makers are treated well and products are of high-quality. 

Environmental Commitments

General Sleep Store also works with suppliers dedicated to environmental preservation. Their suppliers employ organic farming practices, utilise solar power and rain harvesting during the garment construction process, and upcycle offcuts into eye masks, scrunchies, paper and labels. 

Their fabrics are made from organic brushed cottons and gentle cotton-linens, developed and woven by Global Organic Textile Standard (GOTS) certified manufacturers.All of their cotton is certified by Fairtrade, who work tirelessly to empower farmers by obtaining best market prices, and covering costs for sustainable and environmentally sound practices.

General Sleep’s bed socks are woven from 65% Fine Merino, 25% Brushtail Possum Down, 10% Mulberry Silk and are made right here in New Zealand. Brushtail Possum Down is a natural fibre which is both sustainable, and biodegradable and extremely comfortable when woven with Merino and Silk.